Our Core Values

E.B. Bradley Co.’s Core Values are a part of our very fabric and guide everything we do. They help us determine who we hire, how we evaluate the performance of our team, and who we promote. Our Associates choose to be deliberately helpful and support each other and our customers. We are authentic, honest and candid. We say what we do and do what we say. We recognize that teamwork and respect are at the heart of an organization, and our community. We strive to embody our Core Values in every interaction with colleagues and customers to help make every idea possible.

Focus on the Customer: We focus on the Customer because it drives alignment in every department of our business. We strive to deliver excellence in everything we do. Customers vote with their orders and they will vote for the company providing the best value.

Deliberately Helpful: We believe in serving and supporting fellow associates, customers, vendors and the industry. We choose to have excellent attitudes and make conscious decisions to be helpful and supportive of those around us.

Relationships Based on Trust: We believe trust is earned. We believe trust is the foundation of our business. We are authentic, honest and candid. We use our integrity and common sense to support associates, customers, vendors and the industry.

Accountability: We say what we do and we do what we say. We consistently produce results that meet or exceed expectations. We accept our individual and team responsibilities to meet our commitments.

Teamwork and Respect: We honor the rights and beliefs of our fellow associates, customers, vendors and the community at large. We treat others with the highest degree of dignity, equality and trust, leveraging diversity to meet our common goals. As a team, we deliver more than as individuals.

Learning: We actively pursue new knowledge to improve performance and enable growth for the Company and for ourselves.